What that means, and it really is quite simple, is that the skin care brand is able to show with real evidence, that the serum will work.
And here’s the challenge for you. How do you know which of the serums on your shelves, are ‘evidence-based?’
Fortunately, there is only one way, and it is called a ‘gold standard clinical trial.’
Without delving too deeply into the science, what this means is that a product has been proven by the only scientifically reliable trial, to produce a result – it might be reduction in average wrinkle depth for example – that your customer can rely on to be a likely outcome for them too.
That’s why it’s called ‘gold standard.’
There’s no ‘silver’ and no ‘bronze.’
If the evidence to support a product’s anti-ageing claim is not from a gold standard clinical, then it is scientifically unreliable and I would suggest, should not be trusted.
Snowberry has two anti-ageing face serums – the New Radiance, at $40; and the Intensive Renewal Face Serum at $124.
Their anti-ageing efficacy has been proved by gold standard trial in Germany and France.
Both are the result of six years of original skin science, representing world-first anti-ageing skin science.
The reason for the price difference is simple.
With more peptides and vitamins, the Intensive Renewal Face Serum can simply do more.
It is important to Snowberry that we, and you can say to any customer, these serums work and will help.
But you don’t have to take ours, or your word for it.
That’s the power of the gold standard.