Pharmacy Today’s proud history of online learning stretches back to 2013, when the first ELearning website was launched in partnership with an Australian company iTherapeutics.
The first ELearning site delivered more than 40,000 sponsored product and health condition courses to pharmacists and pharmacy staff in New Zealand.
This period also saw the digitalisation of Pharmacy Today’s popular Healthcare Handbook.
The site, which was originally intended to deliver product training to pharmacy assistants, became popular with pharmacists who were keen to undertake Enhance-accredited professional development.
James White, the marketing manager of MIMS at the time, says pharmacists embraced the new technology rapidly after they realised it was a very effective way of gaining Enhance points.
“What it did was it made the continuing education that all health professionals have to do far more accessible and easier to do,” Mr White says.
The Pharmaceutical Society of New Zealand was also very supportive of the new concept, Mr White says, and he credits Enhance programme manager Liz Johnstone for her assistance.