Chasing wellness with gurus, gummies and more

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Chasing wellness with gurus, gummies and more

Paulette Crowley

Paulette Crowley

Running fruit man

Pharmacists sell more than 70 per cent of all natural health products in New Zealand, with the category being the biggest and fastest growing in pharmacy. Paulette Crowley catches up with latest product and marketing trends

The ping of an incoming mail alerts me to my personalised nutrition results, compiled through a health quiz I took on a nutrition company’s website. , THE TOP 10 CATEGORIES THAT MAKE UP 81 PER CENT OF NATURAL HEALTH SALES, *Source: IRI MarketEdge, New Zealand, MAT to 26/06/22, Grocery and Total Pharmacy scan-data