Back in time for Christmas dinner: the modern desire for a bygone age

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Back in time for Christmas dinner: the modern desire for a bygone age

The conversation

The Conversation

Christmas dinner

Nostalgia is now a key strategic consideration for business and retail. The marketisation of our fondness for a remembered past has stimulated the endless reboots of 1980s movie classics and children’s television series, the remarketing of retro videogames and even the re-appreciation of vintage commercials

Beyond providing us with emotional access to objects and things from our previous and personal “lived” experiences, there are also aspects of today’s