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Cunning marketing and media strategies have been as important as retail sales in powering Chemist Warehouse’s rise to prominence across the Tasman. Pharmacy Today reporter Miranda Cook asks if the same techniques could work here ahead of the pharmacy giant’s planned national expansion
Kia ora and welcome to Pharmacy Today Kaitiaki Rongoā O Te Wā
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Academic pharmacist Nataly Martini discusses the medical management of asthma in adults and adolescents, which has evolved to prioritise early anti-inflammatory treatment. She also explains how to improve patient outcomes by proactively identifying poor asthma control and supporting equitable access to education and treatment
Ever heard these myths from smokers?
