Storbie teams up with Pharmacy Alliance to help more pharmacies reach their communities


Storbie teams up with Pharmacy Alliance to help more pharmacies reach their communities

Media release from Storbie
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Pharmacy website platform Storbie is teaming up with Pharmacy Alliance to help independent community pharmacy members offer a modern, digital website experience to their communities. The two organisations are exploring the opportunity for an aggregated website solution for their Alliance Pharmacy branded members to take on other banner brands.

Lessons learned from the rolling lockdowns throughout 2020 and ongoing uncertainty this year have shown the importance of digital channels to business continuity. Essential service providers such as pharmacies need to keep running even when the rest of the world grinds to a halt. This can be especially challenging for the smaller, independent pharmacies who typically lack the resources required to respond to such a drastic shift in operations. This fast-tracked the appetite of groups such as Pharmacy Alliance to prioritise offering a solution that extends the pharmacy experience across digital channels.

“Community pharmacies really punch above their weight considering just how complex their businesses are.” says Storbie founder and CEO, Shane Bartle. “We tend to think of small businesses as being lean and able to respond quickly to these changes while the big players lag behind. In reality, these independent businesses in established industries have a massive amount of complexity to contend with and they’re doing it with a fraction of the resources of the big players.”

Bartle says, giving some power back to community pharmacy owners is at the core of Storbie’s mission. He says that this partnership with Pharmacy Alliance is a significant milestone on the path to empowering community pharmacies online. “Pharmacy Alliance is a key player in this industry and we are excited about the potential to help their members achieve great things with the help of digital channels.”

A successful second round of funding towards the end of 2020 gave Storbie a boost of $1.5 million to fund their expansion into the Australian pharmacy market. Part of this expansion has included partnerships with four of the major Point-of-Sale providers in Australian pharmacy; Corum Health, Fred IT, RxOne and Z Software.

Pharmacy Alliance Managing Director Simon Reynolds says “Storbie’s solution brings community pharmacy into line with modern digital experiences. Part of our plan this year is for Storbie to centralise administration support for our Alliance Pharmacy members but still providing members autonomy over how they engage with their patients online.”

Pharmacy Alliance GM of Marketing and Member Services, Nimfa Martinez, is enthusiastic about the impact this partnership can have on the pharmacy industry as a whole. “It’s clear to us that they are committed to community pharmacy – honing in on the detail of what it is pharmacies need to succeed with an omnichannel presence. Services bookings and support for e-scripts are already features they are working on. We’re excited to be working with them and supporting our members into the future.”

Storbie’s community pharmacy website platform is already used by more than 350 community pharmacies across Australia and New Zealand. Visit to learn more.