This award recognises outstanding innovation demonstrated in any facet of business.
Founded in 1988 by natural health practitioner, Dr Bo Hendgen, Absolute Essential is a company built on sustainability principles to promote health and wellbeing for our global future.
Hendgen’s founding pledge was to source and protect the world’s finest natural plant extracts for maximum therapeutic value, and to achieve the vision of making a positive and permanent difference to people’s lives.
Judges were impressed by Absolute Essential’s sustainable solution to a packaging problem. The company’s “Biodegradable Russian Doll Packaging” solution comprises an outer packaging and shipping system, which meets the following criteria:
• Boxes must arrive flat, be folded quickly and provide for secure shipping
• All boxes must be multi-functional
• Utilises New Zealand suppliers
• Only uses biodegradable / compostable materials
• Reduces dispatch cost
• Provides an eco-friendly tamper evident seal
• Tells the Absolute Essential story
• Creates a sense of pride when customers receive the delivery
Judges said: “This entry demonstrated the research and persistence Absolute Essential had taken to overcome challenges and find suitable solutions. It provides a great example for others grappling with sustainable packaging issues.”
HIGHLY COMMENDED - GRIN NATURAL PRODUCTS: Grin Natural Products was launched in October 2015 as a professional natural New Zealand oral care brand that specialises in natural toothpastes and eco-friendly oral care essentials.
Judges said Grin’s entry demonstrated innovation across two products: New Zealand’s first natural toothpaste with fluoride, and adult and kids floss picks that are made from non-GMO corn starch, and are fully biodegradable.