Why gender reveals have spiralled out of control

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Why gender reveals have spiralled out of control

The conversation

The Conversation

Gender Reveal
Explosion in blue to mark the imminent arrival of a boy

Increasingly outlandish gender reveal parties align perfectly with the values of an economy that’s always scrolling for the next best thing, writes Jenna Drenten

Over Labor Day weekend (US) in early September, two expectant parents didn’t get the viral hit they had hoped for. During a gender reveal party in Sou