The natural fit: Making sense of trends in complementary health product sales

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The natural fit: Making sense of trends in complementary health product sales

Julie Bramley
World map natural product sales supplied by IRi

The pandemic has delivered a mixed impact on the retail fortunes of natural health products, but as Julie Bramley

There’s little doubt health and wellness have never been more in the spotlight, but data reveals clear shifts in how that plays into consumer demand f, Julie Bramley
References
  1. IRI MarketEdge, New Zealand Grocery 2020, Dietary Supplements

  1. IRI MarketEdge, New Zealand, Grocery MAT to 25/04/21, Pharmacy [Modelled] MAT to 04/04/21

  1. https://www.nzdoctor.co.nz/article/undoctored/flu-tracking-system-captures-covid-19-impact

  1. IRI MarketEdge, New Zealand, Pharmacy Export Estimation MAT To 21/03/21

  1. IRI Health & Wellness Survey May 2021, n=1000. Powered by Yabble

  1. IRI MarketEdge, New Zealand, Grocery MAT to 25/04/21, Pharmacy [Modelled] MAT to 04/04/21 Sorted by % growth on ingredients with growth of $50k+ YA

  1. Super Seniors website, Ministry of Social Development June 2021