Building patient trust key to customer loyalty

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Building patient trust key to customer loyalty

Des Bailey Selwyn Street
Christchurch pharmacy owner Des Bailey wonders what attracts some customers to drive all the way across town to visit his pharmacy on the still earthquake-damaged Selwyn Street

Pharmacies are facing rising competition from both new discount entrants to the sector and among themselves. How can they stay competitive as disruptors continue to jostle into the sector and pressure accumulates to offer more for less, Pharmacy Today reporter Nerine Zoio asks

Midway down an earth­quake-damaged street in suburban Christchurch, sits a small community pharmacy. Physically, it is unremarkable compared with o