Academic pharmacist Nataly Martini discusses the medical management of asthma in adults and adolescents, which has evolved to prioritise early anti-inflammatory treatment. She also explains how to improve patient outcomes by proactively identifying poor asthma control and supporting equitable access to education and treatment
Beauty category decline: ‘A shadow of its former self’
Friday 1 July 2022, 02:45 AM

The lipstick effect is not happening in pharmacy, despite tough times [Image: iStock.com – GoodLifeStudio]
The beauty category continues its long-term slide although all is not lost, as prestige brand opportunities exist in other areas of pharmacy, Paulette Crowley writes
The “lipstick effect” is an old retail theory that customers gravitate to the least-expensive luxury item during tough economic times. And though it’s
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