The psychology of spending

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OPINION

The psychology of spending

David Rhind

David Rhind

Brain money string
All money is the same – but people do not treat each dollar they receive in the same way

Understanding how consumers view money and how their spending habits could change may reap rewards on the shop floor, writes ASB head of healthcare David Rhind

This article is about economics. My younger brother’s doing a PhD in economics at the University of Melbourne and after I got past the title page of h