Do it well or not at all: Using Facebook to drive sales

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Do it well or not at all: Using Facebook to drive sales

Guest Writer

Guest Writer

Aaron van Delden
Lee Tan and Aaron Smith
This picture of pharmacist Lee Tan with All Black Aaron Smith was posted to the store’s Facebook page

With sales down and competition up, Life Pharmacy Dunedin turned to Facebook to drive customers through the door, Aaron van Delden writes

You can’t always anticipate the reaction a post on social media will generate, says Life Pharmacy Dunedin’s Lee Tan. In the face of lackl, A Life Pharmacy Dunedin customer agreed to have a photo taken of her nose for the store’s Facebook page, to raise awareness for skin cancer, after th, Basal cell carcinoma removed