A deep dive into growth of wellness-product sales

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A deep dive into growth of wellness-product sales

By Julie Bramley
A survey by IRI NEW Zealand shows Kiwis are focusing more on better health and fitness
A survey by IRI NEW Zealand shows Kiwis are focusing more on better health and fitness

Julie Bramley, from data analytics company IRI New Zealand, looks at the factors behind an almost ubiquitous focus on self-care among New Zealanders today

The emergence and longevity of COVID-19 has reminded New Zealanders that nothing is more important than health. The pandemic has both intensified awar, Julie Bramley
References
  1. IRI NZ Health & Wellness Survey May 2021, n=1000. Powered by Yabble

  1. https://www.employment.govt.nz/about/news-and-updates/minimum-sick-leave-entitlement-increase-to-10-days/

  1. IRI MarketEdge, New Zealand, Grocery MAT to 04/04/21, Pharmacy [Modelled] MAT to 04/04/21

  1. Market Edge Grocery, New Zealand, MAT to 04/04/211 

  1. Extracts have been used from IRI’s The Evolution of Self-Care by Mindy Albuck & Lynne Gillis