About Us

Publication Profile

 

Pharmacy Today is the leading pharmacy publication in New Zealand.

Independent research* shows Pharmacy Today has virtually saturated market coverage, with 97% of pharmacists and pharmacy staff reading the publication each month.

* 2011 survey. A complete copy of this survey is available from Tessa Law

Format

A3, four-colour, monthly magazine

Our readers

Community and hospital pharmacists and pharmacy staff, plus pharmacy students, IPA pharmacists, government agencies and the pharmaceutical industry.

Our circulation

Most pharmacies receive multiple copies. Total print run approx 3000.

Editorial

A mix of news, business management, retailing advice and drug education for both pharmacists and pharmacy assistants.

Specialised sections:

  • Clinical Practice and How to Manage - drug and disease updates, and other continuing education for pharmacists. Pharmacists who answer the continuing education questions qualify for Enhance Group 2 continuing education points.
  • Retail Therapy - news, features and product information for pharmacy staff.

Features:

  • Regular features on different topics each month.
  • Company profiles. A one or two-page advertorial feature, written by Pharmacy Today journalists. A great opportunity to tell pharmacists about the direction your business is heading in partnership with pharmacy, and the people in it. Run-Ons on heavier stock available.

Other Pharmacy Today publications:

Healthcare Handbook incorporating the OTC Products Guide

An information and selling guide for pharmacy assistants. Display advertising is available in this annual publication.

Content covers background information, including treatment options, advice for customers, warning signs plus step-by-step guide to know when to refer a sale to the pharmacist. The OTC Products Guide provides easy reference pack shot as well as detailed information on use, contraindications, precautions and adverse effects.

The Healthcare Handbook is an essential guide to a broad range of common conditions with reference to the appropriate OTC product options.

The Handbook is:

  • an essential OTC medicines reference text in the Pharmaceutical Society's list of required equipment and reference resources in every pharmacy
  • a recommended text for students at Otago and Auckland Schools of Pharmacy and other learning institutions
  • recommended by PITO as a text for Certificate in Pharmacy students (Assistant and Technician).

Distribution: One copy distributed free to each Pharmacy Today subscribing pharmacy. Additional copies NZ$66.40 available here 

 
 
 
 
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